Best PPC Courses Singapore – Pay-Per-Click (PPC) advertising is a crucial element of any effective digital marketing strategy. With the ever-increasing competition in the digital landscape, it’s vital to stay on top of the latest PPC trends and strategies.
Whether you’re a digital marketing novice or an experienced professional looking to upskill, enrolling in a PPC course can help you gain a competitive edge.
In this article, we’ll explore the top 10 online best PPC courses in Singapore that cater to various skill levels, from beginners to advanced learners.
1. Semrush PPC Fundamentals Course
Overview
Starting with the Semrush PPC Fundamentals Course, it’s a best PPC courses and its free, self-paced online course that provides a comprehensive overview of PPC basics. Taught by PPC expert Joel Bondorowsky, this course covers everything from campaign planning to bid optimization and performance analysis.
Pros & Cons
One of the major advantages of this course is its practical, hands-on approach. The curriculum includes 36 on-demand video lessons, further reading resources, and quizzes to assess your understanding. However, it’s worth noting that this course may not dive deep into the specifics of different ad networks.
Price
The Semrush PPC Fundamentals Course is available for free.
2. Google Skillshop: Google Ads Certifications
Overview
Next on the list of best PPC courses is the Google Skillshop: Google Ads Certifications. As the name suggests, this course focuses on Google Ads, the most widely used online advertising platform. It covers a range of topics, from search advertising to display and video advertising.
Pros & Cons
The primary advantage of this course is the credibility that comes with a Google certification. However, its focus on Google Ads may limit your exposure to other advertising platforms.
Price
The Google Skillshop courses and exams are free to complete.
3. Wordstream: PPC University
Overview
Wordstream’s PPC University is a comprehensive, free online resource that covers a range of PPC topics. The course is divided into three sections: PPC 101 for beginners, PPC 102 for intermediate learners, and Advanced PPC for advanced learners.
Pros & Cons
The key strength of Wordstream’s PPC University is its structured, easy-to-follow curriculum. Each section includes numerous articles and tutorials, making it easy for learners to grasp complex PPC concepts. However, it does not offer a formal certification upon completion.
Price
Wordstream’s PPC University is a free resource.
4. Meta Social Media Marketing Professional Certificate
Overview
The Meta Social Media Marketing Professional Certificate is the next best PPC courses that covers social media advertising, specifically for Facebook and Instagram. It provides a thorough understanding of how to design effective ad campaigns on these platforms.
Pros & Cons
The course’s main advantage is its focus on social media platforms, which are indispensable for modern PPC strategies. On the downside, it may not cover other crucial aspects of PPC like search and display advertising.
Price
The course costs approximately $343, which is paid monthly at $49 over seven months.
5. Microsoft Search Advertising Certification
Overview
The Microsoft Search Advertising Certification is the next best PPC courses offered by Microsoft. It covers all the essentials of search marketing, including keyword selection, ad creation, bidding, and budgeting.
Pros & Cons
One of the main benefits of this course is its focus on the Microsoft Advertising platform, which is a significant player in the PPC landscape. However, it may not provide a comprehensive overview of other advertising platforms.
Price
The Microsoft Search Advertising Certification is a free course.
6. SimpliLearn Advanced PPC Certification Training
Overview
The SimpliLearn Advanced PPC Certification Training is the best PPC courses designed for those looking to become PPC experts. It covers a broad range of topics, from search psychology to keyword use, ad testing, and campaign performance tracking.
Pros & Cons
One of the main advantages of this course is its comprehensive curriculum, which covers all aspects of PPC marketing. However, the course requires a high school diploma or undergraduate degree, which may limit its accessibility.
Price
The SimpliLearn Advanced PPC Certification Training costs $999.
7. Amazon Sponsored Ads Certification
Overview
Next up is the Amazon Sponsored Ads Certification. This free, self-paced course provides an overview of Amazon’s sponsorship landscape and how to use it to increase sales.
Pros & Cons
The key advantage of this course is its focus on Amazon’s ecosystem, which is a valuable platform for eCommerce businesses. However, it may not cover PPC strategies for other platforms.
Price
The Amazon Sponsored Ads Certification is a free and best PPC courses.
8. Reliablesoft Marketing Certification
Overview
The Reliablesoft Marketing Certification is a comprehensive course that covers all aspects of PPC campaigns, including Google Ads, Facebook Ads, and Retargeting ads. It’s a highly actionable and the best PPC courses built from the academy’s 15+ years of experience running PPC campaigns.
Pros & Cons
The certificate is highly recommended for anyone wishing to learn how to run profitable PPC campaigns. However, the course’s overall cost may be a deterrent for some learners.
Price
The total cost of this certification is $149, which provides lifetime access to the online learning platform.
9. Meta Blueprint Courses
Overview
Meta offers a range of free digital marketing and the best PPC courses, including an extensive course on social media advertising. The course covers everything from building an online presence to designing ads and measuring their effectiveness.
Pros & Cons
The main advantage of this course is its focus on social media advertising, which is an increasingly important component of PPC strategies. However, the course may not delve deep into other aspects of PPC like search and display advertising.
Price
The course is free to enroll with a 7-day trial. Following the trial period, Coursera’s monthly subscription packages commence at $49 per month.
10. Alex Fedotoff: Facebook Ads Training
Overview
Alex Fedotoff’s Facebook Ads Training is the next best PPC courses that covers everything from the basics to advanced strategies for Facebook advertising. The course is taught by Fedotoff himself, who has managed over $40 million in e-commerce ad spend.
Pros & Cons
The main strength of this course is the expertise and experience of the instructor. However, the course is not free, and the cost may be a deterrent for some learners.
Price
The price of the course varies and is available on application.
Conclusion
PPC advertising is a crucial component of digital marketing strategies. With the right skills and knowledge, you can maximize the potential of your PPC campaigns and drive significant results for your business.
The best PPC courses for you will depend on your current skill level, specific learning needs, and budget. Whether you’re a beginner or an experienced marketer looking to upskill, these courses offer a wealth of knowledge to help you succeed in the world of PPC advertising.
