How To Write A Strong CTA: The Ultimate Guide to Writing Irresistible CTAs

Reyra Lerina July 5, 2023

How To Write A Strong CTA – If you’re aiming to boost engagement and drive conversions, a well-crafted call to action (CTA) is an essential component of your content. A strong CTA can not only increase sales but also generate highly qualified leads. You don’t have to be a professional copywriter to create compelling CTAs. By following these 7 tips on how to write a strong CTA, you can write CTAs that convert readers into customers.

What Is a Call To Action?

A call to action, also referred to as a CTA, is a digital marketing strategy to get website visitors to take a desired action—like buying a product or subscribing to a newsletter. A CTA is a short piece of content that directs an online audience to click a link. When they do, they arrive at a landing page where they can learn more about the brand and make a purchase. CTAs often appear as a pop-up box, banner, or call-to-action button on a website.

7 Effective Tips On How To Write A Strong CTA

With that said, you don’t need to be an expert copywriter to write a compelling CTA. To write a CTA that converts people into customers, follow these how to write a strong CTA tips:

1. Harness The Power Of Action Words

Crafting effective CTAs requires clarity and conciseness. Ad space is limited, with a 35-character limit per description line, so it’s crucial to be straightforward. Communicate your desired action to the audience without delay. Begin the CTA button with the intended action, avoiding unnecessary delays.

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To create an impactful CTA, be clear and concise in your messaging. Let your audience know exactly what you want them to do.

For example:

  • Run an e-commerce website? Start your CTA with words like “buy,” “shop,” or “order
  • Promoting a newsletter? Start your CTA with words like “download” or “subscribe
  • Want someone to request more information? Try “fill out a form for…” or “find out how…”

Example Of Clear And Concise CTA Using Strong Action Words

2. Evoke Emotion & Enthusiasm

To elicit a strong response from your audience, incorporate words that provoke emotion or enthusiasm.

If you’re seeking to attract families interested in booking a trip, consider using a CTA like “Start planning your dream vacation today!” This will ignite excitement and motivate them to click on your ad. Adding an exclamation point at the end of your CTA is a small but impactful element. It brings vibrancy to your CTA, giving it an extra boost and making it more captivating.

For example:

Take a CTA like “buy now and get 50% off!” By providing a benefit and creating a sense of urgency, you are enticing readers to make a purchase and take advantage of the offer.

Strong Response CTA

3. Create A Sense Of Urgency

Put simply, what benefits await your audience? Will your offering enhance their job performance, aid in weight loss, or save them money? This crucially aligns with your value proposition or unique selling point (USP). Your USP holds immense significance in acquiring new leads, thus combining it with a compelling CTA is an excellent strategy for boosting click-through rates.

Instilling a sense of urgency in your CTA can motivate readers to take immediate action.

For example:

Phrases like “Shop now to get a free X with purchase—only until the end of the month!” or “Limited time offer: Buy now and get 50% off!” communicate the importance of acting promptly and drive conversions.

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A Sense Of CTA Urgency

4. Leverage FOMO (Fear Of Missing Out)

This happens to be one of my preferred tactics for creating a compelling CTA. Harnessing the power of the “fear of missing out” (FOMO) is an exceptionally effective motivator. When individuals perceive a limited opportunity that may not present itself again, they are swiftly inclined to join in and seize the moment.

To heighten engagement, use phrases that evoke the fear of missing out on something valuable or exciting.

For example:

Include “Don’t miss out on the biggest sale of the year” or “Limited spots available, reserve yours now!” By tapping into the FOMO factor, you create a sense of urgency and prompt readers to take action.

Example Of FOMO CTA

5. Incorporate Numbers Or Statistics

Adding numbers or statistics to your CTA makes it more compelling and specific.

For example:

Consider phrases like “Join over 10,000 subscribers” or “Increase your productivity by 50%” By quantifying the benefits, you provide readers with tangible evidence of the value they can expect.

Learn How To Create A Compelling CTA

6. Personalize The CTA

Customize your CTA to resonate with your target audience. By using words like “you” or “your” to make it more personal and relevant.

For example:

Include “Claim your discount now” or “Start your journey today.” This personal touch enhances the connection between your audience and the desired action.

How To Customize Your CTA

7. Offer A Guarantee Or Risk-Free Option

To instill trust and provide reassurance, offer a guarantee or risk-free statement in your CTA.

For example:

Phrases such as “Try it for 30 days with no risk” or “100% satisfaction guaranteed” alleviate any concerns your audience may have, encouraging them to take the desired action confidently.

How Create A Risk-Free Statement In Your CTA


Crafting compelling CTAs doesn’t require advanced copywriting skills. By implementing these seven strategies “how to write a strong CTA”, you can create CTAs that drive action, boost engagement, and increase conversions. Remember to use powerful action words, evoke emotion and enthusiasm, create urgency, leverage FOMO, incorporate numbers or statistics, personalize the CTA, and offer a guarantee or risk-free option. With these tips “how to write a strong CTA”, you’ll be well-equipped to write CTAs that resonate with your audience and deliver the desired results.

Reyra Lerina

Think like a queen. A queen is not afraid to fail. Failure is another stepping stone to greatness.

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